Social Media

Does your organisation tweet or have a Facebook page? Why?

This surprisingly simple question stops most people in their tracks. The internet is a big place and the emergence of social media has forced many businesses to start making use of new technologies that they don't really understand. Afraid of appearing behind the times many companies are now running social media pages to push information onto the web but are missing the real value of social media.

Social media marketing is all about interacting with your audience. It is not enough just to post information on a Facebook page and tweet once in a while. You have to start listening to what your audience says about you and responding. The people watching your social media are real people and they have to feel valued.

Online activity has to be driven by offline behaviour. You can't expect to change the way your users think or use the web - you have to understand what they want and how you can improve their lives in an intuitive way.

We take our work very seriously and know that to meet your online needs requires an understanding of your wider goals as well. We want to use our experience to help in every way we can.

Getting your strategy right usually involves a lot of subtle changes along with the adoption of some new practices. Ideally your social media strategy will be in place before you start using social media, to ensure that you give your audience what they need.

BUT - You don't have to overhaul your technology. If you already have a strategy in place there is still a lot you can do to improve how you reach out to your audience.

Get in touch today for a no obligation consultation on how EDC Connect can help you.

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